Newsletter Email UI Redesign

Kayak's Welcome email was a simple, mostly-text template with the intention of asking users to confirm their email address. The goal of this project was to redesign the Welcome email and rethink the question "What should be the first email users receive?" I explored different options for this "first email" so they could be tested against one another.

Kayak also wanted to redesign their alert emails users were receiving. The goal was to design the emails in such a way users would then interact with the website on the premise “now that you have an account, you can set up alerts to track prices."